Each year color experts at Pantone select a color of the year that they think reflects a feeling evoked by the world events around us. These past few years have been transformative for many people. This color is inspired by the red hue of cochineal, which is derived from the cochineal bug.
The Pantone Color of the Year is Viva Magenta 18-1750. This bold and exuberant shade of crimson imbues the spirit of our time, reflecting inner strength and courage. You will see this color all around you this year in art exhibits, TikTok videos, fashion shows and more. How can you bring this color into your style and Alaskan home décor and embrace this spirited hue?
